I am employed in a large school library which has a webpage with links to a blog for a book club. The students are unaware of the blog and this could be rectified using 5 pieces of advice from;

A Brown. (2010, January 22). A to Z of social networking for libraries [Web log comment]. Retrieved from http://socialnetworkinglibrarian.com/2010/01/22/a-to-z-of-social-networking-for-libraries/

 Active – The book club blog has not had any entries for six months. If left inactive, there is no purpose for the blog to exist. For the blog to work the library needs to be serious about posting on a regular basis.

Content – Talking to students and finding out what interests them – book reviews, new releases – offers a source of content. The key question is “What is the content students want to see on the blog?”  Listening to students at a meeting and transcribing those thoughts and comments to the blog provides valuable content that will be read and appreciated.

Help – Team effort is imperative for the library blog. Help for the blog can come from not only library staff but also teachers and students who have an interest in books.  The book club is a community of learners and, as Berger & Trexler (2010, p. 105) note, engaging students in blogging can further their involvement. Teachers can help promote the blog for access to students who are not in book club, but still would like to know what the library has to offer.  Help in marketing the blog is also imperative for it to work.

Interesting – “If you want the blog to work the content better be interesting”.  I think this advice the most important.  If the blog is “boring” to the students it will not work.  Hargadon (as cited in Brooks-Young, 2010, p. 53) backs this piece of advice – “The online discussion needs to be interesting and to the point.”

Youth – Involving the students in contributing posts for the blog has the advantage of getting content for the blog but can also be beneficial in helping “tweens and teens learn social skills and practice improving interpersonal relationships” (Brooks-Young, 2010, p. 54)

Berger, P. & Trexler, S. (2010). Choosing web 2.0 tools for learning and teaching in a digital world. California: Libraries Unlimited.

Brooks-Young, S. (2010). Teaching with the tools kids really use. California: Corwin.